Growth through demand generation is the lifeblood of any business. It is a sign of financial health and stability and an indicator of innovation, adaptability, and the will to succeed in the marketplace. In our training program, we explore the essence of demand generation and why it is critical to long-term success.
Discover how to lead your business to sustainable growth through optimal demand generation. You will develop the skills you need to achieve your business goals through explanatory videos, hands-on exercises, and discussion.
What you will learn
Our training program will provide you with basic to advanced skills in demand generation and sales pipeline management. You will learn to identify growth opportunities and develop strategies for continued business growth.
How will you learn
The course combines interactive live workshops with instructional videos. Each module comprises a short video and an online workshop providing hands-on learning experiences.
Who is the course for, and what is required?
This course is designed for managers and decision-makers who want to drive their business forward through effective sales strategies and customer retention. It is ideal for C-level executives and department heads who want to develop sales and customer management skills.
This course builds on a basic understanding of sales and marketing processes. It is ideal for executives with business management experience who want to deepen their knowledge of sales and customer acquisition.
Your Sales and Demand Generation Specialist
With over 30 years of experience in sales and process optimization, Manfred Travnicek provides practical knowledge and proven strategies. His success in developing demand-generation programs makes him uniquely qualified to train managers in effective sales strategies.
In his position as Business Development Manager, he successfully developed the demand generation program for several years and contributed to the growth of SAP Central & Eastern Europe. With his in-depth knowledge and extensive experience, Manfred Travnicek is a valuable expert in helping companies take their demand generation to the next level and achieve sustainable success.
What you will take away
Strategic Sales Pipeline Management
Gain an in-depth understanding of managing your sales pipeline. Learn how to improve the performance of your sales activities by analyzing and optimizing strengths, weaknesses, and bottlenecks to make the sales process more effective.
Effective Demand Generation Strategies
Expand your knowledge of demand generation and develop skills to plan and implement targeted strategies for your business. These skills are critical to achieving sustainable growth and a stronger market position.
Foster collaboration
Enhance your skills in cross-disciplinary collaboration and data analysis. Learn how to integrate marketing and sales strategies effectively and how advanced analytics can contribute to data management and decision-making.
Additional benefits of Revenue IQ Coaching
Individual Expert Coaching
Every participant in our training program benefits from a one-on-one coaching session with our experienced B2B expert. This one-on-one support allows you to discuss specific challenges and goals and develop solutions tailored to your professional practice.
Go-To-Market Community Membership
As an attendee, you will receive a free lifetime membership to our exclusive Go-To-Market Community. This platform promotes peer-to-peer interaction and provides access to special content that will give you additional knowledge and insight into the industry.
Access to the Revenue IQ Expert Network
Gain access to our network of B2B experts. These experts share their experiences and insights in regular expert talks that open new perspectives and support your professional development.
References
Josef Kroer
SAP
Manfred's expertise in demand generation processes is exceptional. Enriching marketing, demand generation and execution as an end-to-end process with innovation is one of Manfred's great strengths. Building bridges, breaking down silos and acting data-driven, coupled with analytical understanding, has a particularly positive impact on the business, which he implements in his daily work.
Richard Brückner
Modelyzr
I have been fortunate to work with Manfred on several occasions over the past few years, all of which have resulted in fruitful outcomes despite sometimes challenging circumstances. Manfred's structured approach to project management and exceptional stakeholder management skills enabled the successful completion of several projects.
Register and reserve your seat
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Explore the world of digital and social selling with Kimberley Campbell. This course is your opportunity to rethink your sales strategies and improve and experience them through the targeted use of LinkedIn and the Sales Navigator.
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Evaluate your demand generation capabilities
Comprehensive self-assessment for accurate market and customer knowledge
Discover how your company performs in the core areas of demand generation. Our detailed online assessment, based on a 4x5 question matrix, provides an in-depth self-assessment across four key dimensions. Immediately after completing the assessment, you will receive an immediate evaluation of your results, specific recommendations for action, and a comprehensive PDF report documenting your progress and areas for improvement.
Take advantage of this opportunity to take your business to the next level - quickly, efficiently, and at no cost.
Yes, our training programs are ideal for teams and corporations. Our training programs are carefully designed to effectively train groups of any size, whether open or closed. The great advantage of booking for teams or entire companies is that we can address your specific needs and challenges within the program. Please contact us for a customized quote based on the size and needs of your team.
Our course is designed for maximum interactivity and active participation. The course begins with a self-assessment to identify your strengths and development areas. Participants prepare specific assignments for the live group sessions that encourage deeper engagement with the course content and active participation in the sessions. These live sessions, in groups and one-on-one with our experts, are highly interactive and allow for intensive sharing, direct feedback and one-on-one coaching. In addition, we offer discussion forums in our participants' area that encourage ongoing dialogue and the exchange of ideas and experiences. This combination of preparation, active participation in the live sessions, and ongoing forum interaction ensures a dynamic and engaging learning experience.
If you miss a class, we offer flexible solutions. One option is to catch up on the missed lesson using our recordings. Alternatively, you can experience the lesson live with another group of participants, as we restart our training programs every two weeks. This flexibility allows you to join the course seamlessly without missing any important content. If you have any questions about the course content, our experienced team is here to help. We will answer your questions, give detailed feedback, and ensure you get the most out of your training.
Upon completing our course, you will receive a certificate confirming your participation and the knowledge you have gained. This certificate proves your advanced B2B sales skills and demonstrates your commitment to professional development. It is an excellent addition to your professional portfolio and can be of great value for future career opportunities. We ensure that the certificate appropriately reflects the quality and scope of your participation in our comprehensive training program. Our goal is for you to gain not only valuable knowledge and skills, but also a recognized credential that demonstrates your competence and commitment to professional excellence.
There are only a few basic technical requirements for successful course participation. First, you will need an Internet connection to access our password-protected participant area, where you will find all course materials, worksheets, videos, exercises, and instructions. You will need a device with a camera and microphone to participate in our live sessions. These sessions are usually held via Google Meet but can also be held via Zoom. It is important that you have a stable internet connection to ensure smooth communication and interaction during the live sessions. With this basic equipment, you are ready to take advantage of our extensive training offerings.
Yes, you will have access to the course materials even after you have completed the course. We know that continuous learning and the ability to refer back to what you have learned is critical to the long-term application and retention of your skills. For this reason, we ensure that all participants have access to the password-protected participant area even after the course has ended. Here, you can continue to view and use all materials, worksheets, videos, and exercises. This permanent access will allow you to review, develop and apply what you have learned professionally. We are committed to providing you with support and resources even after the course has ended.
Find out if this training program is right for you
Not sure if our demand generation training program is right for you? Or do you need more information to make an informed decision? Book a free consultation. We will be happy to answer your questions during this one-on-one session.
