LinkedIn Sales Navigator
LinkedIn Sales Navigator is a powerful platform for B2B sales teams, but the value you get out of it depends entirely on how you use it. While it offers a wide range of filters, features, and signals, many teams only scratch the surface. This resource page complements what we cover in our training sessions. It gives you access to curated, high-quality LinkedIn content – including search strategies, profile optimization, message templates, buyer intent signals, team collaboration tools, and learning programs.
Sales Navigator Learning Center
The Learning Center combines videos, tip sheets, cheat sheets, and best practice articles in a single, structured location. Ideal for self-directed learning or team enablement. Regularly updated with new resources and use cases.
LinkedIn Sales Navigator Learning Course
This short video course covers the core functions of Sales Navigator – from setting up your preferences to building and managing lead lists. Each lesson is focused, concise, and easy to follow. Ideal for onboarding new team members or for quick self-paced learning when you want to sharpen your basics.
How To Use Sales Navigator
A step-by-step introduction to Sales Navigator for new users. This guide explains the core features, common workflows, and how to get started with prospecting. It includes screenshots and a practical structure that helps you avoid common pitfalls and set up your workspace correctly.
Sales Navigator Masterclass
This advanced training series includes 12 modules for users who want to go deeper into account-based selling, advanced search techniques, and cross-team collaboration. It’s a great fit for Sales Managers, SDR leads, and power users who want to design scalable workflows and build Sales Navigator into their GTM strategy.
Search Tips: Boolean Search (AND, OR, NOT)
LinkedIn Sales Navigator’s advanced search functionality allows you to define your target audience with a high level of precision. But many users rely only on basic filters and keyword entries, which often return too many or irrelevant results. This guide from LinkedIn explains how to use Boolean operators (AND, OR, NOT, quotation marks, and parentheses) to combine keywords effectively – helping you fine-tune your searches and surface only the most relevant prospects. If you’re building account lists or persona-based segments, this is an essential resource to make sure you’re targeting the right leads.
Sales Navigator Best Practice Playbook
This downloadable PDF is one of the most comprehensive and practical overviews provided by LinkedIn. It offers structured guidance on how to use Sales Navigator throughout your sales cycle – from territory planning to outreach. It includes visuals, examples, and clearly defined workflows that sales teams can adopt immediately. The Playbook is especially useful if you’re designing repeatable processes for prospecting, lead qualification, or account development. Available in both English and German.
InMails, Messages and SmartLinks
Writing effective outreach messages is often underestimated. Sales Navigator gives you direct access to key decision-makers, but your success still depends on how you communicate. This guide provides clear, research-based advice on how to improve your acceptance and reply rates – covering personalization, structure, tone, timing, and common pitfalls. Whether you’re using InMail or connection requests, this resource can help your messages stand out and increase your response rates.
Rock Your Profile: Building a Sales-Ready LinkedIn Profile
Buyers look at your LinkedIn profile before they respond to your message – and what they see influences their decision. This guide explains how to position your profile to support your outreach strategy: from writing a clear, customer-centric headline to optimizing your About section, visuals, and featured content. A well-crafted profile helps build trust, reinforce credibility, and create a stronger connection with prospects – before the first call.
LinkedIn Sales Navigator Industry (codes) Overview
If you are building account lists based on industries or setting up saved searches, understanding how LinkedIn categorizes companies is critical. LinkedIn’s official list of industry codes (in English and German) helps you align your targeting with your ICP and internal segmentation logic. It also ensures consistency across campaigns, CRM imports, and reporting dashboards.
Understanding LinkedIn Buyer Intent
Sales Navigator includes intent signals that indicate when a company or lead is actively engaging with your content or showing interest in your category. This article explains how Buyer Intent is calculated, how often it updates, and how to use it effectively in your outreach strategy. You’ll learn to identify warm leads, prioritize accounts based on behavior, and tailor your message timing accordingly. Especially useful when you need to focus your time on accounts with higher likelihood to convert.
TeamLink & TeamLink Extend
TeamLink helps you discover internal connections within your company who are connected to your prospects. This is one of the most underutilized features in Sales Navigator – especially for companies with large teams across multiple functions. TeamLink Extend even includes people outside your direct team. This resource explains how it works, how to activate it, and how to use it to request warm introductions that can significantly increase engagement rates.
Sales Navigator Sales Playbook
A clickable, interactive playbook that explains all Sales Navigator features in a business context. Designed for sales teams who want to quickly map out use cases, identify key features, and implement Sales Navigator into their day-to-day sales motion. Includes examples and links to further learning.
Getting Started with your Sales Navigator license
This short onboarding video explains how to activate your Sales Navigator license, connect it to your LinkedIn account using your work email, and complete the initial setup. It walks through the first login, saving leads and accounts, and accessing learning resources like Sales Navigator Coach and live training sessions. A practical first step to begin using the platform effectively.
10 Steps to Optimize your LinkedIn Profile Guide
This short training helps you improve your LinkedIn profile in just 30 minutes. Focuses on elements that matter most for sales professionals: headline, summary, experience, and positioning. A great first step for anyone new to LinkedIn-based selling.
Reach Intermediate Level in Sales Navigator Coach
Sales Navigator Coach is an in-app learning program that tracks your progress and teaches you how to use the platform effectively. Reaching the Intermediate level unlocks further insights and recommendations. This course helps you get there step by step.
Sales Navigator Release Notes (Updated Quarterly)
LinkedIn updates Sales Navigator every quarter with new features and improvements. This official page summarizes the changes – including UI updates, filter enhancements, new alert options, and more. Reviewing this resource regularly ensures you’re aware of the newest functionality and can adjust your processes or training materials accordingly.